Thu, May 02 2013
Filed under: Marketing essentials •
I co-presented a session at the Nonprofit Technology Conference, “Creating Habits for Social Good: Use Behavioral Insights to Get Your Audience Hooked on Your Web Experience.” If you missed it, now is your chance to hear it! I’m re-presenting it as a free webinar on May 14.
Here is the description:
The bar is higher. As a cause website, it’s no longer enough to just be informative. You have to engage and delight your users throughout their web experience. By applying insights from social psychology and neuroscience, companies like Instagram, Pinterest and Facebook have created addictive user experiences and you can do the same. See3’s Allan Burstyn will join Network for Good’s Katya Andresen and together, they’ll explore these concepts and how they can be applied to your organization’s online efforts. They’ll cover how your organization can harness the hardwiring of the brain to achieve social good. If you’ve ever been stymied by unresponsive online constituents, this session is for you!