You are NOT a “not”

• Fri, October 05 2007
• Filed under: Fundraising essentials

Just for a second, don’t think of yourself as a “NOT.”

Don’t define yourself by what you are NOT, or by what you ARE, but by what you DO for your audience.

If you do this, you will be a better marketer.

You are more than a “not for profit.”

This kind of clear thinking comes from Nick Fellers, a smart guy I met at a conference a few months ago.  (The link behind his name includes his whole treatise!)  I like the cocktail napkin picture he uses on his materials.

He likes to say that impact drives income - NOT THE OTHER WAY AROUND. 

The way I put it is: Don’t talk about the money you need.  Focus on what the donor can accomplish.  Banish the NOTs.