Fri, March 06 2015
Filed under: Fun stuff •
We have had a blast at the 2015 Nonprofit Technology conference in Austin, Texas! Today’s Link Round Up features links we’ve collected this week at #15NTC:
Want to see an organization that really rocks at encouraging monthly giving? Check out Share Our Strength’s website, donate button, and donation page. Also, be sure to check out their presentation on how they implemented all these best practices.
Liza J Dyer asked us to reconsider using volunteers. Not the idea that volunteers can help us further our mission, but the idea that we shouldn’t USE people. We use things (staplers, cars, and software) we should not use people. Good point, don’t you think? Liza also shared a really great video that Greenslope Private Hospital put together to honor and celebrate their volunteers. Have you surveyed your volunteers or celebrated them recently? Just like donors, volunteers are important, don’t take them for granted!
While we were in Austin, the Amplify Austin Giving Day was happening. More than 500 organizations raised almost $4 million in online donations! The day after Amplify Austin, Jamie MacDonald of Generosity Inc joined our very own Caryn Stein for a session on how to have a great giving day.
Do you ever feel pulled between life and your work? Nonprofit work is fulfilling and amazing on so many levels but sometimes, it can totally wipe you out. Our friend Kivi Leroux Miller was part of a panel that presented a session titled Paradox but Possible: Hardcore on Work AND Life. Check out Kivi’s post on the session and the collaborative notes.
The 2015 Annual DoGooder Award Winners were announced during Thursday’s morning session. If you want to see nonprofit videos that go above and beyond, check out the winners.
One of my favorite sessions was with Kevin Jagoe and Cary Walski. They talked about how to tap into the emotional brain when sending emails to donors. They actually mentioned a research study that I talked about in a previous blog post. Check out the session’s hashtag for some great tips and insights.
We had a great time meeting with some of our customers while we were in Austin. Thanks to Parent’s Place of Maryland, Free Speech for People, La Cruz Habitat Protection Project, Texans Standing Tall, and Project Transition for hanging out with us while we were in town!
Can’t wait for #16NTC! Hope to see you all there!
Tue, March 03 2015
This morning five of my colleagues and I are flying to Austin, Texas for the Nonprofit Technology Conference (NTC)! We’re looking forward to learning, networking, and enjoying all that Austin has to offer.
If you will be in Austin, or if you’re attending NTC virtually, we’d love to meet you! Here are some ways to get in touch with the Network for Good team at NTC:
NTC Science Fair: Come say hi to us at booth 813! Pick up some swag, spin our prize wheel, and learn how Network for Good can help you raise more money online with our software and coaching!
If you’re not registered for NTC, you can come to the Science Fair on Wednesday March 4th from 1:30-3:30pm CST at the Austin Convention Center.
Breakout sessions: Caryn Stein, VP of Communications and Content, will be presenting two breakout sessions this week:
Thursday, March 5th at 10:30am CST: Caryn will join Jamie McDonald, founder of Generosity Inc, to give you inside info on how to launch a successful giving day: The Secret Formula to Successful Giving Days. #15NTCGivingdays
Friday, March 6th at 1:30pm CST: In this session Matthew Mielcarek of Charity Dynamics will join Caryn for a presentation all about online fundraising and digital tools: Your Guide to 2015 Digital Opportunity and Finding Tools to Get You There - #15NTCdigtools (this session will be available to view on demand when the conference is over}
We can’t wait to get #15NTC started—and I hope to see you there!
Mon, March 02 2015
If you haven’t joined Network for Good’s Recurring Giving Challenge yet, now is the perfect time to sign up. We’ve extended the challenge period through April 30th, so you have plenty of time to create the perfect campaign and recruit more monthly donors. Learn more about how you can win a share of $10K in Challenge Rewards and sign up now.
Once you’ve set up a monthly giving program that’s easy to understand and simple to join, there are many ways to ask supporters to join as sustaining donors. But you gotta ask. Here are four things to keep in mind when asking for recurring donations.
1. Make It a First Priority.
Get in the habit of inviting your community to become monthly donors. Whenever you ask for donations—on your website, in your email appeals, or a direct mail letter—ask first for a monthly gift, instead of just a onetime gift. When a donor is deciding on a donation amount, ask, “Would you like to make this a monthly gift?” It’s the fundraising equivalent of “supersizing” the order, with fewer calories and a way better outcome.
UNICEF USA makes monthly giving the first thing you see on their home page. They reinforce the ask with a reminder that the needs they address are ongoing.
2. Start Small.
Remember: small gifts add up, so always think about the annual contribution and not just the monthly installment. Focus on getting your donors into your program with a realistic and easy-to-swallow amount. Erica Waasdorp, author of Monthly Giving: The Sleeping Giant, offers this advice on setting your initial monthly ask amount for entry-level donors: start with your average onetime gift and start your ask at about a third of that. If your average single donation is $35, set your first monthly gift level at $10 (an ideal starting point), then bump up the ask to $15, $20, $35, etc. (Note: be sure to tailor your gift strings and appeals for different segments of your list. Donors who are giving a larger average one-time gift should be presented with larger monthly gift options that reflect their level of support.)
The Liz Logelin Foundation encourages donors to give “$7 on the 7th” to help widows and widowers with young families. This campaign helps donors realize it’s possible to create a big impact for a small amount each month.
3. Offer an Appealing Package.
Describe the work you do in a way that relates to a recurring gift and show a tangible tie to the idea of giving every month. What is the recurring need? How do these gifts add up to a specific and tangible impact? Make it easy for donors to understand exactly what each monthly giving level will accomplish.
charity: water’s Pipeline program clearly ties an ongoing need to the solution the donor can provide through their monthly gift. Using language like “keep the water flowing” reinforces this concept and creates a strong visual that helps new and existing donors understand why ongoing support is so critical.
4. Help Monthly Donors Feel Important.
Not all monthly giving programs need special branding, but if you’re planning to give your program a unique name, make sure it reflects the importance of their commitment. The name should focus on the impact your donors make, not on your organization. Give monthly donors a special status and celebrate them in a unique way on your site. Then, back that up by reserving special perks for these loyal supporters, such as a sneak peek to your newsletter, first dibs on event tickets, or invitations to an open house.
ASPCA dubs their monthly donors as Guardians, which perfectly fits the role of these sustainers in the work of saving and protecting animals. It also taps into the identity that these supporters likely want to achieve. What animal lover wouldn’t want to be seen as a Guardian?
Fri, February 27 2015
Filed under: Fun stuff •
What amazing resources are floating around the web this week? Here’s a sampling of good stuff that rose to the top of the inbox.
Something you need right now: Kivi Leroux Miller shares an amazing list of 25 interview questions what will help you write better stories about your volunteers and the people you serve. via Nonprofit Marketing Guide
What’s the Purpose of a Thank You Letter? Simone Joyaux shares two examples and her wisdom on getting donor gratitude right. via Nonprofit Quarterly
Charitable giving can’t stop, won’t stop. That’s according to new research from the Indiana University Lilly Family School of Philanthropy. Ok, perhaps I’m oversimplifying this, but I was definitely pleased to read the Philanthropy Outlook which projects steady growth for giving in the U.S. over the next two years. Individual giving is expected to grow by 4.4% in 2015. Read the full report for the complete view. via Marts & Lundy
Yes, to all of this: Joe Garecht shares Smart Online Fundraising Strategies. via Fundraising Authority
Just print the image in this piece from Lori Jacobwith and present it to your board. 7 Powerful Ways Board Members Can Help & NOT Ask for Money via Ignited Fundraising
14 Tips for Great Nonprofit Storytelling Short and on the mark. via Heather Wardle
Finally, did you know Network for Good is on Instagram? Be sure to connect with our team there, and I promise you there will be plenty of photobombing from next week’s Nonprofit Technology Conference! If you’ll be there, stop by booth #813 to say hi and grab some NFG swag!
Those are all of the links we were able to lasso this week. Go on, share your picks in the comments and let us know what you’ve been reading!
Wed, February 25 2015
What good is a monthly giving program if no one can learn more about how it will help further your mission? This week’s Recurring Giving Challenge lesson is all about highlighting your monthly giving program on your website. For the full lesson, sign up for the Challenge (and learn how you can win your share of $10K in prizes!). Here are a few highlights from a few stellar Network for Good clients (click on the images to see the full pages):
On Your Donation Page
The folks at Urban Tilth, a community agriculture group that supports a more sustainable, healthy, and just local food system in Northern California, has a strong monthly giving program, which they feature on a dedicated recurring giving page. This donation page speaks to why monthly gifts are important to their mission and streamlines giving options to reinforce the purpose of this campaign.
Bonus: Urban Tilth also has a nice call out for their monthly giving program and why it matters on their “Ways to Give” page.
If you’re focused on getting new monthly donors, send your supporters to a dedicated page just for monthly giving, like this one from Peace Over Violence. Sustainers can clearly see their recurring gift options and opt to receive a special gift, all on one page.
Tri-County Partners Habitat for Humanity does a great job of featuring their focus on monthly giving on their website and their donation page. This organization frames the impact of monthly gifts and offers suggested donation amounts to make it easy for donors to set up a monthly gift that is meaningful.
On Your Blog
Wildlife SOS won the Recurring Gift category during Network for Good’s #GivingTuesday campaign. It’s easy to see why when they so eloquently share how their mission is powered by sustaining gifts.
On Your “Why Give/How to Give” Pages
What could be better than helping adorable cats and dogs? Helping them every month, of course. Austin Pets Alive! dedicates this page to their Constant Companion Club and clearly outlines what each giving level can do.
Finally, Blue Ridge Area Food Bank makes a great case for donors to join their Supper Club. This Virginia food bank shares both the benefits to the mission as well as the benefits to the donors on their monthly giving page.
Great work by all of these organizations! How are you featuring monthly giving on your website and donation pages? Share your ideas in the comments below, and don’t miss out on the Recurring Giving Challenge!