What your brand story is - and is not

• Tue, April 19 2011
• Filed under: Branding

By Tom Fishburne, Marketoonist

You cannot tell your brand story with

1. A mission statement
2. Statistics
3. Jargon

You tell it with

1. A story
2. Living beings
3. Plain English

I know this is painfully simple, but it’s also rarely done right.