- Mon, April 30 2012
- Filed under: Social networking and web 2.0
Facebook’s new timeline format means you have to focus even harder on what’s always been important: making your brand human. Social networks are about people, and your brand should be too!
Why does the new format make this so critical?
1. It’s a timeline. That means it’s about milestones. Your page is going to be more compelling if you focus on the story of your cause over time. Which should be a human one. I like the way this article puts it: Your timeline is a virtual growth chart—like a family tracking the annual height of their children.
2. It’s more visual than it was before. The new format works best with plenty of images, which in turn means you need to focus more on living things (people or animals) that are at the heart of your brand. Photos of buildings or objects aren’t the same.
3. It needs a pulse. You have to look alive on Facebook. A timeline that lacks updates suggests an organization that’s not doing much of anything. Post once per day and pin a top story once a week.
Need inspiration? Here are some organizations that do it well.
My organization Network for Good