Tue, May 20 2008

What Makes a Great Donation Page

Katya Andresen's avatar

Author, Robin Hood Marketing

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Filed under:   Fundraising essentials •

Donordigital has a fascinating new study you can access from their home page.  It reveals the results of lots of testing of various donation pages.  They learned:

·      Size DOES Matter: Bigger donate buttons helped convert more donors

·      Color Can Matter Too: Vividly colored donation buttons had varying levels of impact on donation page conversion

·      Less Is More: Removing unnecessary fields from personal information forms significantly increased conversion

·      Remind people (nicely) why they want to donate: Polite header copy yielded better conversion than a more forceful call-to-action

·      Test, Test, Test: Donation page testing can help improve YOUR organization’s online revenue!

Check it out.  It’s definitely worth a read if you’re raising money.

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