Mon, December 10 2012

What Honey Boo Boo Taught Me about Fundraising

Katya Andresen's avatar

Author, Robin Hood Marketing

Filed under:   Fundraising essentials •

My Network for Good colleague Caryn Stein recently wrote this post.  It has my all-time favorite headline.  For that reason alone, it merits sharing.  Enjoy.  And thanks, Caryn.

Caryn Stein photo

In a recent episode of TLC’s “Here Comes Honey Boo Boo” (oh yes, we went there), Honey Boo Boo* (real name: Alana) decides the family should create a lemonade stand to raise money for an upcoming beauty pageant. You might be surprised, but this popular pageant princess can actually teach nonprofits a few things about fundraising – no lemons required.

Have Personality. Whatever else you might say about Honey Boo Boo, the girl has personality. Let your nonprofit’s unique quality shine through on your website, in your social media outreach and in your fundraising appeals. (Need ideas? Try these 7 Ways to Show Your Nonprofit’s Personality)

Be Bold and Colorful. What color did Honey Boo Boo choose for her lemonade stand poster? Neon pink, of course! Follow suit and make your DonateNow buttons big, bold and colorful to stand out and make it easy for your supporters to donate. (Make your DonateNow button more effective with these tips.)

Put Good Stuff in It. Honey Boo Boo’s lemonade recipe calls for at least five pounds (!) of sugar in each batch. Yikes. While we’re not advocating a sugar overdose, don’t forget to pay attention to your special recipe when communicating with your donors. (Make your outreach stand out with these 6 Foolproof Tips for Great Nonprofit Content.) 

Don’t Be Afraid to Make the Ask. Honey Boo Boo’s not shy about asking for what she wants (understatement), and you shouldn’t be either! As we head toward year-end fundraising season, practice making clear and direct calls for your supporters to make a donation. (Learn the Art of the Online Ask.)

Be Grateful. At fifty cents a glass, it may take a while for Honey Boo Boo to save up for her next pageant dress, but she knows that giving an enthusiastic thank you to each patron is good business sense. It’s a simple thing, but it matters to your supporters. (Read why thanking donors is so critical – and learn how to do it properly.)

*Don’t know Honey Boo Boo? Wikipedia can help.

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