Wall Street is tanking, but your ROI is gold.

• Thu, September 18 2008
• Filed under: Fundraising essentials

It’s easy to worry the financial crises rocking our markets are going to kill fundraising this year.

Just remember, in an era when Lehman is nearly worthless and so many investments look like they’re offering low returns, you are priceless.

Remind your donors of their amazing ROI with you.

For a few dollars, they get a helper’s high.  They feel good because they did good.  It’s cheaper than therapy.

Their investment in your organization doesn’t yield paper profits.  It changes lives.  Always.

Be passionate and persuasive about your emotional ROI - and your human ROI. 

Those who can afford it will get it and give.