Top online marketing mistakes - and how to avoid them

Prestige Marketing emailed me this nifty infographic today.  (Click here if you can’t see it well.)

If I had to apply this to nonprofits, I’d modify this a bit.  Our mistake is rarely too much advertising instead of content marketing - because we can’t afford ads!

Here are the top nonprofit variations of these errors:

1. Me-me messaging: The corollary of too much advertising on social media with for-profits is too much promotional content on social media.  Does your content read like an ad? 

2. Lackluster content:  Not enough new, interesting stories about the difference your work makes in the world.

3. No personality: Talking like an organization instead of a person working for your cause.

4. No action: Failing to provide simple, clear and easy calls to action.

5. Writing off email: It’s still powerful and important.  Are you efforts reflecting that?


Top 5 Online Marketing Mistakes [Infographic]

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