Thu, October 24 2013

Today is Be Your Donor Day

Caryn Stein's avatar

Director of Content Strategy, Network for Good

Filed under:   Fundraising essentials •

5 Reasons to Be Your Donor

Today is Network for Good’s official Be Your Donor Day. Today is the day all nonprofits should review their digital fundraising channels through their donors’ eyes. Of course, while every day should be Be Your Donor Day at your organization, we want to encourage all fundraisers to devote some time today to experiencing their outreach and donation process from their donor’s perspective.

A third of all online giving will happen in December—now is the time to make sure your donors will have an easy giving experience that inspires and delights them. Don’t let your hard work of creating a great year-end fundraising plan go to waste! Make it your mission to find and fix any problems that may trip up your donors before the busiest giving days of the year.

So, what can you do to celebrate Be Your Donor Day? Here are some suggestions:

—Visit our Be Your Donor Day headquarters for donor-centric fundraising resources, including a Be Your Donor checklist and year-end fundraising guide.
—Pledge to set aside time to view your entire fundraising and donation process from your donor’s perspective.
—Put on your “donor hat” and make a donation, submit a contact form on your website, and call your main phone line. What happens? Is the process what you’d expect? Is it easy?
—Ask a friend or family member (someone not overly familiar with your organization) to help you test your website and donation page.
—Join the conversation on Twitter with the hashtag #BeYourDonor.

We asked a few of our friends in the nonprofit space to share their suggestions for Be Your Donor Day. Read on and check out their amazing tips:

Kivi Leroux Miller wants you to rethink your newsletter strategy. Make it a valuable resource for your donors.

Social Media for Nonprofits co-founder Darian Rodriguez Heyman recommends you follow the Burrito Principle when timing your social media posts. Post important updates when your donors and supporters are most likely checking their feeds.

Mark Rovner and Alia McKee of Sea Change Strategies encourage fundraisers to consider the appreciation you show your donors. Would your organization pass the Bulls-Eye Test?

Joanne Fritz suggests you view your website from the donor perspective. In addition to having a nice, clean layout with a prominent DonateNow button, your website should also strive to answer your donor’s most important questions.

Form connections and get to know your donors, supporters and prospects, says Nancy Schwartz. Do donors feel connected to you and your organization?

Big Duck’s Farra Trompeter shared this gem from last year’s Be Your Donor Day: make sure your donors love you! Here are 11 ways donors show you they care about your organization.  
 
  Take the pledge to Be Your Donor and make your emails, donation page, website, and social media more donor friendly!

I’d love to hear your ideas—share how you plan to “Be Your Donor” in the comments below.

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