The two essential, yet oft-forgotten, marketing questions
Posted by katya on Mon, June 16, 2008There are two questions you should ask yourself before planning any kind of marketing or communication effort. I’m sure I’ve mentioned them here before, but they bear repeating. They are so often forgotten.
THE TWO QUESTIONS
1. Who is my audience?
2. What do I want them to do? (DO, not think - awareness is not a marketing goal)
The answers to these two questions are the first sentence to a marketing plan.
You must answer these two questions before you ask questions like: Should I blog? Brochure or flyer? Green or red? This message or that message?
When you know your audience and what you want them to do, the answers to all the tactical questions become clearer.
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