- Mon, July 09 2012
- Filed under: Marketing essentials
During a morning run, I saw this sign outside a church in my Washington DC neighborhood. I had to snap a photo. This is great advice for life, yes, but also for marketing.
Your first order of business is ALWAYS to show you care - and to make others care. The emotional connection MUST precede detailed information about your organization or issue.
Connection before education.
Emotion before information.
Passion before pontification.