The sign that says it all when it comes to marketing

During a morning run, I saw this sign outside a church in my Washington DC neighborhood.  I had to snap a photo.  This is great advice for life, yes, but also for marketing.

Your first order of business is ALWAYS to show you care - and to make others care.  The emotional connection MUST precede detailed information about your organization or issue.

Connection before education.

Emotion before information.

Passion before pontification.

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