The one thing every home page needs

• Fri, July 27 2012
• Filed under: Websites and web usability

On your home page, you should have an image, and the best ones feature:

1. A living being (preferably just one)
2. Looking right at you
3. Evoking emotion

If you don’t have that, you’re missing out on the single most powerful element of your site.

For more on nonprofit imagery, check out a list of resources here.