- Fri, July 27 2012
- Filed under: Websites and web usability
On your home page, you should have an image, and the best ones feature:
1. A living being (preferably just one)
2. Looking right at you
3. Evoking emotion
If you don’t have that, you’re missing out on the single most powerful element of your site.
For more on nonprofit imagery, check out a list of resources here.