The most common question donors ask
Posted by katya on Wed, May 02, 2007The most common question(s) from prospective donors: “How much of my money goes to program versus overhead, and what can you tell me that will show me how well you spend your money?”
I know this from my experiences at nonprofits (it’s always the #1 customer inquiry) and my friends from Sea Change, who’ve heard a lot of focus group participants ask those questions.
My question to you: Are you answering this question on the home page of your website? The first page of your direct mail? You need to.
Mercy Corps does an especially good job of this.
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