The backwards move that will kill your marketing… and how to avoid it

• Fri, May 22 2009
• Filed under: Marketing essentials

I get asked the following questions all the time:

Should I do Twitter?  Should I invest in PSAs?  Should I redesign my website?  Do I need rebranding?

And I always answer the same way:  I don’t know, it depends.

It depends on:

1. Who is your audience
2. What you want them to do
3. Where they are/where their attention is focused

Don’t ask questions about tactics till you have strategy.  That’s backwards.  It will really mess up your marketing efforts.

PS: A nice post on this topic related to social media is here: “There is no social media toolkit.”