Spinal Tap liked 11% milkfat, yes?
Posted by katya on Tue, April 08, 2008Want to surprise your audience into paying attention? Here is a great example.
Suppose you’re trying to sell milk in a way that is cooler than those mustaches, which are getting old. How about irony? How about shades of Spinal Tap and a retro young ironic hip cool vibe?
How about… putting milk inside a guitar? In the hands of a musical phenom by the name of White Gold?
Talk about zigging instead of zagging… You’ve got to love this Got Milk? campaign for California.
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