Mon, January 28 2013

The toast, the butter and the technology: DMA 2013

Katya Andresen's avatar

Author, Robin Hood Marketing

Filed under:   Events • Fundraising essentials •

I’m going to be speaking at the DMA Non Profit Conference next week.  If you’re a Washington, DC-area native or are coming into town for the conference, come say hello.

The DMA has asked me to share these details on the conference: It’s a great opportunity to gain insights into what other organizations like yours are doing in the fundraising world. Topics will include better ways to integrate your fundraising channels, build donor loyalty and improve your fundraising results.  I’ll be speaking about what technology can and can’t do for fundraising. And toast and butter.

Technology has enormous potential, but it’s all in how we use it.  Technology is at its essence a delivery system.  That means what’s being delivered will determine how much good comes of it.  Adam Gopnik, a favorite writer of mine, compares technology to toast: “Our thoughts are bigger than the things that deliver them… Toast, as every breakfaster knows, isn’t really about the quality of the bread or how it’s sliced or the toaster.  For man cannot live by toast alone.  It’s about the butter.”  He means the content of our ideas—the butter—is more valuable than the delivery vehicle —the toast of technology— that carries them. I’ll be talking about toast, butter and how to use technology in a way that drives more dollars.

More details here.

  • Comments