Social media: It’s the people, not the tools

When it comes to social media, don’t get caught up in the tools less you end up with something like the silliness captured in this cartoon.

By tools, I mean blogging, sharing, podcasting, Twitter, Facebook, etc.  The tools aren’t intrinsically interesting.  What matters is:

1. How you listen (conversations are more important than self-promotion)

2. What your organization says (the content you put into the tools)

3. Who else talks about you (the messengers)

The common denominator?  The people and ideas drive interest - not the technology.  That’s why I’m a blogger about marketing - but (I hope) will never end up with a Facebook group for Twitter users who Tweet about podcasters who talk about marketing bloggers.

 

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