Fri, October 06 2006
Filed under: Robin_Hood_Marketing •
How do you motivate people to give money, take action, or otherwise advance your worthy cause? The answer is marketing, and whether you’re a nonprofit executive or a PTA volunteer, Robin Hood Marketing shows you how to sell your mission as successfully as the great marketing minds of corporate America sell their products.
Robin Hood Marketing demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of all kinds. The Robin Hood rules steal from the winning formulas for selling socks, cigarettes, and even mattresses, with good advice for appealing to your audiences’ values, not your own; developing a strong, competitive stance; and injecting into every message four key elements that compel people to take notice.
Whether you have a big marketing budget or none at all, Robin Hood Marketing will help send your message straight as an arrow into people’s hearts and minds. They’ll be convinced to act—and your cause will be poised for unprecedented success.