Give me your top five
My last post was on top five nonprofit website sins for a reason! This week, I’m hosting the nonproft consultants’ carnival, and the theme is your top five… anything. Top five marketing tips, top five previously untold secrets, whatever. I like lists! So send me your posts and I’ll feature them in a week right here at the blog. Deadline is Friday at midnight. In the spirit of Jeff Brooks, and my general mood at this time of year, I will give special treatment to posts that contain one of the following words: “bikini,” “martini” or “Fellini.” If you score a blogging hat trick, then I’ll worship your wordsmithing skills for life.
Top 5 Things to Repeat to Your CEO/ED to make marketing and branding matter:
1. Without more marketing, how will our donors/members/clients learn about our mission and take action?
2. Our brand is more than a logo or “look.” It’s everything about us, from the way our staff dress (no bikinis, shorts or flip-flops) to the way we answer our phones, serve our stakeholders and use our key messages consistently.
3. Marketing is the key to our success.
4. Marketing is not communications. Communications is a tactic of the overarching marketing strategy. We need a marketing plan.
5. I deserve a raise so I can wind down each day after work with a Cosmo martini!
(Sorry, no Fellini here.)