Katya's Non-Profit Marketing Blog
Getting To The Point

What’s next for online giving?  Here’s what I think.

After I presented at the Association of Fundraising Professionals, I chatted with the Chronicle of Philanthropy:

Posted by .(JavaScript must be enabled to view this email address) on 04/26 at 10:59 AM


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    Comments


    Your video interview is a tight synopsis of the most critical elements to online fundraising.

    And essentially all your points outside of the trends you mention, apply equally to successful off-line fundraising.

    In addition, because I firmly believe every message and communication with donors is cultivating the relationship with them ... when nonprofits follow your video recommendations they’ll strengthen their donor cultivation efforts at the same time. 

    Especially your points on sharing the “what for” (impact of the gift), and thanking the donor regardless of the channel they donated through. 

    You packed a lot into that 3 minute video!

    Posted by Karen Zapp, fundraising copywriter  on  04/26  at  01:28 PM

    Very much interesting video. This would catch the viewers attention. I just hope this would change them.

    Posted by Jill Saxton  on  11/21  at  07:55 AM
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