Katya's Non-Profit Marketing Blog
Getting To The Point

What you should be reading online

For this week’s websites/blogs of the weeks, I thought I’d share my go-to resources.  It’s taken me forever to figure out the best places for information on nonprofits, nonprofit marketing and fundraising online.  Here are some tips:

Some places to go for good blog reading:

Alltop’s list of sources for nonprofit news.

And here is Jeff Brooks’ list of Best Blogs for Fundraising.

And Seth Godin.

Here’s an interview with Seth from Mashable:

Other great resources:

Network for Good’s free learning center

Kivi’s awesome nonprofitguide.com

Great time wasters:

Celebrity gossip - ICYDK, Perez Hilton and TMZ

Humor - GraphJam and Funny or Die

song chart memes
more music charts

Feel free to share your own!

Posted by .(JavaScript must be enabled to view this email address) on 02/06 at 03:25 PM


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    Comments


    “Reading” online will never be the same!—“Screening” enters the
    online vocabulary.

    Do you “screen” news online, or do you “read” news in print
    newspapers?—A new word has been coined to refer to reading
    information online, changing the way we take in information

    What you are doing now is not reading, but
    “screening.” Yes, you are at this very moment screening the text
    printed digitally on this computer screen. You are not reading text on
    a paper surface; you are “screening” this article through the lens of
    the computer screen in front of you. A new word is born—screening!

    When a top computer industry writer at the New York Times was told
    about this new term, he told me in a one-word email note:
    “Hmmmmmmm.”

    Screening? Can anyone just coin a new word and make it stick? No, but
    new words are coined every day, and some stick and some don’t. Time
    will tell whether or not “screening” (to mean “reading information on
    a computer screen, as distinct from reading a print newspaper or
    magazine or book”) will stay with us or not. For now, the word has
    been accepted by the editors at urbandictionary.com and is listed
    here:

    http://www.urbandictionary.com/define.php?term=screening

    Screening is defined as: “To read text on a computer screen, cellphone
    screen, Kindle screen or PDA screen or BlackBerry screen; replaces the
    term “reading” which now only refers to reading print text on paper.”

    Example: “I hate reading print newspapers now. I do all my screening online.”

    The word is so new, not everyone has seen it yet. And many do not
    agree with its coinage.
    Amit Gilboa, an Israeli writer living in Singapore, told me:
    “No, it’s still reading. Whether in a book, a print newspaper,
    chalkboard, whiteboard, it’s still reading words made up of letters.
    Screening is still reading.”

    However, Hidetoshi Abe in Tokyo, Japan, told this reporter he likes
    the new term and agrees it fits our new Internet age. “I think
    ‘screening’ makes perfect sense to represent the way we now take in
    information via computer screens. It’s a whole new ballgame.”

    Reading, of course, is a complex cognitive process of decoding symbols
    printed on
    a paper surface for the purpose of deriving meaning (reading
    comprehension) and/or constructing meaning, according to scholars.
    Written information on a
    printed page is received by the retina, processed by the primary
    visual cortex, and interpreted in Wernicke’s area.

    But when we “read” online (or “screen”, in the new coinage), the
    digitalized information is processed in a different way. Reading
    online is not the same thing as reading on a paper surface in a book or
    magazine or newspaper.

    Reading on a print paper surface is a means of language acquisition,
    of communication, and of sharing information and ideas. Screening on
    the Internet is a horse
    of a different color.

    Readers of print paper texts use a variety of reading strategies to
    assist with decoding (to translate symbols into sounds or visual
    representations of language), and comprehension. Screening online uses
    other strategies, and the information is processed by our brains in a
    different way as well.

    Reading text on print paper is now an important way for the general
    population in many societies to access information and make meaning.
    However, a new form of reading, called “screening” now takes place when a
    person “reads” text on a computer screen or PDA screen or cellphone
    screen. This form of reading, now called “screening”, is a very
    different form of communcation.

    You have just “screened” your very first article online using this new
    term. You are now an Internet screener. Congratulations, and welcome
    to this amazing new world.

    Comments are more than welcome, pro and con.

    Posted by .(JavaScript must be enabled to view this email address)  on  02/16  at  09:45 AM

    Thanks, Katya.  I also suggest Alltop’s fundraising page:

    http://fundraising.alltop.com/

    Posted by Randal Mason  on  02/17  at  02:48 PM
    Page 1 of 1 pages

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