Katya's Non-Profit Marketing Blog
Getting To The Point

Spinal Tap liked 11% milkfat, yes?

Want to surprise your audience into paying attention?  Here is a great example.

Suppose you’re trying to sell milk in a way that is cooler than those mustaches, which are getting old.  How about irony?  How about shades of Spinal Tap and a retro young ironic hip cool vibe?

How about… putting milk inside a guitar?  In the hands of a musical phenom by the name of White Gold?

Talk about zigging instead of zagging… You’ve got to love this Got Milk? campaign for California.

 

 

Posted by .(JavaScript must be enabled to view this email address) on 04/08 at 09:07 PM


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