I like it, and I think it works - it got forwarded to me, after all, and I forwarded it. That’s what sticky advocacy is all about…
Thoughts?
UPDATE: Be sure to read the comments to this post - I agree with the commenters that the call to action could be better.
Great clip… I love the simplicity of the message, presented in a relatively unique and interesting way, but i agree with Conor, the ending (as it often does) falls flat… Where’s the call to action(aside from the obvious), why not scream the url like the rest of the video?
I was breathlessly waiting until the end to find out how I could help--isn’t that exactly what we want people do be doing about our causes? Perfect until the end, I agree; I had to squint to catch the URL, but I DID, and that’s the point.
Great video! Keeps you glued to the screen, watching to the very end but then what? There is no call to action, no click through to their site. Even after a google search and finding the site - which by the way is fabulous in many ways - you are still a few clicks away from a call to action. In fact, I almost missed the drop downs in the top left hand corner and bottom right hand corner of the page. It would have been better to have the URL shown throughout the video and a landing page for this campaign with a very clear call to action.
I loved it. What a purple cow!
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I really liked this, it kept me engaged, but again at the end I wanted to know about what it was I needed to do, and to be directed there. The web address was barely noticeable. Yes I can go google it (And I will) but is that not just putting a step in peoples way?