How to articulate what makes you special: Competitive advantage 101
Nonprofit marketing friends: It’s not enough to say what you do or who you are is great. You have to say what makes you unique. And you have to make that concept simple - and ensure it is important to your audience.
Think about:
1. Your strength. What is your strong suit, or what strength can you create?
2. Your difference: What makes you unique?
3. Simplicity: Is your strength or difference a simply, easily defined concept? At best, you can stand for just one attribute in each audience’s mind, so you want that quality to be clear and memorable.
4. Value to audience: Is the quality you’ve chosen to highlight something your audience careas about? It doesn’t matter if it’s irrelevant or uninteresting to those you want to reach.
Posted by .(JavaScript must be enabled to view this email address) on 05/10 at 07:10 PM