Be a pollster, not a preacher

In honor of election day, I’m going to run a poll here. Tomorrow, I’ll report on what percentage of visitors took the poll. (ANSWER: only about 8%) If you want to put a poll on your web site or blog, it’s fun and easy via Vizu. Thanks to blogger Beth Kanter for the tip. What did she find in her poll on widgets? People like these things!

I happen to like them because they do three things:

1.) They give your audience a way to talk to you
2.) They give you a way to listen to your audience
3.) When they talk and you listen, you get market research. That means when you talk, you’ll be speaking in the audience’s terms, and that’s good marketing.