A Marketing Diva’s tips on social media
My long-time blogging mentor, Marketing Diva Toby Bloomberg, has a new free eBook I highly recommend. It’s called Social Media Marketing GPS, and it was written one Tweet at time. Really.
Here’s the concept, as explained by Toby (who helped me create this blog!)
“Social Media Marketing GPS began as an experiment. I wondered if marketers would be receptive to, and find value in, a new book genre built on a succession of tweet interviews about one business topic: social media marketing. The goal was to create a comprehensive body of knowledge that could serve as a roadmap (GPS) for developing a strategic social media plan. My thoughts were if this could be accomplished in a series of 140 character tweets it might help ease the apprehension for people new to social media, while at the same time, providing a review and offering some interesting ideas for those more experienced.”
Here are my favorite quotes from it from a variety of leading thinkers she interviewed via Twitter - but read the whole thing! You can download the ebook here. It covers social media strategy, ethics, metrics and Twitter, blogging, etc.
1. Why Social Media? People are talking and as marketers, we’d better be listening and engaging in conversation. Markets are conversations.
2. What comes first - the tool or the content? The problem will define the tool and at the beginning and end of the day-it’s all about the interaction.
3. Ethics are everything: Social media (SM) is about trust, and trust must be earned. Once lost, trust is hard to recover. In SM, there may be no second chance to recover it.
4. You need a strategy (and the Guide helps you build one, by the way). “When beginning without a strategy, you are following, not leading; you are not prepared for the next step, you are not anticipating.”
5. Social media brings back the “corner grocery store relationship” where business was built on trust. The grocer was part of the community. The grocer knew and cared about the people that purchased her products/services. SM helps create and nurture closer relationships in this same way.
Katya - Many thanks for your review and recommendation of Social Media Marketing GPS. As you’ve so often demonstrate with your creative work, sometimes it’s important to color outside the lines. Especially in social media .. that’s where learnings are so valuable. Hope your community enjoys!