Sun, December 25 2011

Merry Christmas and happy fundraising this week!

Katya Andresen's avatar

Author, Robin Hood Marketing

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Filed under:   Fundraising essentials •

I hope you’re enjoying your holiday - and that you know the coming days are not a time to take a vacation from fundraising.  Sorry, but it’s true!

Late December is the season of philanthropic procrastinators who want to get in their donations by the end of the tax year.  A third of giving online happens in December, and 10-20% of all the giving in the year happens the last two days of the month. 

Ask for donations 2-3 times in the coming days.  It works.  Repetition drives top-of-mind awareness, and you want that visibility when people are making their year-end gifts online.

And on December 31, send that email first thing in the morning.  Giving peaks midday and early afternoon!

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