Meet the Story Wars author and get tips on improving your stories

• Fri, July 13 2012
• Filed under: Marketing essentials

Are you looking for a better way to tell your organization’s story? Tired of watching your cause drown in the flood of marketing messages? Next Tuesday at 1pm ET, I’ll be having a conversation with Story Wars author Jonah Sachs about how to inspire people with your story - and more important, how to compel people to act.

This event is online and free (though you do need to register for it here).  If you can’t make the time, register anyway because you’ll get an email after the event with instructions on how to access an on-demand recording (also free).

One of Jonah’s most important points is that we should be doing more “empowerment marketing,” which casts our audiences in the roles of heroes—meaning people who are aspiring to their greater selves.  Nike is a master of empowerment marketing.  Watch this video for proof of that.

(And while we’re on the topic of Nike, my favorite app is Nike+.  If you’re a runner, it’s fabulous!)

Learn how to win hearts and minds through empowerment on Tuesday!