Thu, September 26 2013

Let your donors see the real you

Caryn Stein's avatar

VP, Communications and Content, Network for Good

Filed under:   Marketing essentials •

Smart cookie Alia McKee of Sea Change Strategies shared some brilliant ideas on “breaking the fourth wall” for your donors. Here are her suggestions for sharing more personality and giving supporters a new perspective:

  —Create a candid “making of” video for a campaign you are launching.
  —Take a tip from Wikipedia and live broadcast the results of your campaigns and decisions you are making based on those results.
  —Develop a “Why I Do This Work” video series that shows why your staff have dedicated their lives the cause.
  —Create a fun photo board of staff desks — including those in both exotic and not-so-exotic locations.

Showing supporters what’s behind the scenes of your organization reinforces trust and transparency, helping them to feel good about giving to your cause. An insider’s view lets donors become part of the team. Give them something more than the standard lines and form-letter appeals to make your organization stand out.

How are you breaking the fourth wall for your audience?

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