It’s not what you need from your donors. It’s what you give your donors.
Posted by katya on Wed, March 10, 2010Fundraising is not about what you need. Really. It is about what the donor – through you – can achieve. It’s about giving donors the gift of knowing they changed the world for the better. It’s not about our goals – it’s about our donor’s aims.
Everyone knows you need money. So do the other 1.8 million nonprofits in the United States – as well as the millions more around the world. If that’s all you’ve got to say, you are just another organization with yet another appeal.
What is special about you? The answer can’t simply be that your programs need support. It must be that with your donor, you can together achieve a difference that no one else can.
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