Mon, October 21 2013

How you can tap into Pro Bono Week

Caryn Stein's avatar

VP, Communications and Content, Network for Good

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Filed under:   Partnerships •

This week, our friends at Taproot Foundation are casting the spotlight on Pro Bono Week, a “global celebration of the pro bono ethic across all professions that use their talents to make a difference.” Tapping into pro bono support can help your organization acquire the professional skills necessary to achieve your nonprofit fundraising and marketing goals. So, how can nonprofits join the celebration? Here are three ideas:

Try “pro bono raising”.
In addition to your normal fundraising plans, consider creating a campaign to secure pro bono help in the areas where you need support. This will not only help you boost your program results, but also boost the impact of your donor dollars. The money that you would have spent on human resources can now be allocated to other parts of your mission.

Leverage your board.
Pro Bono Week is a perfect opportunity to get your board involved in a new way. Ask your board members to think about pro bono resources that may be available their own networks. Use Taproot’s board tools, powered by BoardSource and LinkedIn, to help your board members search their networks for expertise in your area. This is a great alternative to only asking your board for fundraising contacts.

Thank your pro bono supporters.
Just as you would nurture your donors with a great stewardship plan, or celebrate your volunteers with an appreciation event, take the time to highlight your pro bono partners. Use Pro Bono Week as a reminder to say thank you and acknowledge the impact of your pro bono resources.

Do you use pro bono services to power your mission? Tell us about your projects and how pro bono professionals have made a difference for your nonprofit.

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