- Tue, July 03 2012
- Filed under: Marketing essentials
Email is still the most important way to engage your supporters online, so take it seriously!
So many email campaigns from nonprofits take too long to get to the point, have a dizzying array of information and lack one single call to action. Remember: The more you try to squeeze in that email, the worse off you’ll be.
Keep these guidelines in mind:
1. Don’t make people think - keep the “from” address recognizable and the subject line clear.
2. Make the content relevant to the people you’re emailing. Give them a reason to want to read it.
3. Include a very simple call to action in the contents of the email.
4. Provide a personally relevant reason for the reader to take action.
5. Make it easy to read. Clean and not busy!
6. Make it easy to act - a few clicks, tops.
7. Make it clear what will happen when people act - what good will result?
8. Be human. Make the email sound like it’s from a real person - and sign it that way too, when appropriate.