How to make advocacy sticky
Posted by katya on Thu, June 05, 2008Imagine you had to mobilize an audience of working moms to advocate for paid sick days - something that too few receive.
You could talk about the importance of paid sick days for the working mom. Yawn.
Or you could use humor and interactivity to relate to how moms experience this issue - which is by living in fear of getting ill and avoiding sick people like the plague.
I pick door #2.
So did RisingMoms. This is the first RisingMoms email (and they send too many) I’ve really liked - because it makes the issue sticky and VIRAL!
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