How to drastically improve your mission statement

How can you improve your mission statement?

Get rid of all those jargony, intangible words! 

Or, in the words of Dan Heath:

1. Use concrete language.
2. Talk about the why - what makes what you do matter?

Here’s more on that from Dan Heath.  (It’s the all-Dan-Heath weekend here on the blog…)

At Network for Good, we recently tried to do a better job with our vision and mission statements to capture these principles.  What do you think?

Vision: To unleash generosity, with compelling opportunities to do good in the world at every person’s fingertips.

Mission: To deliver the engine and expertise that organizations need to revolutionize giving and unleash generosity on a massive scale.

 

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