How to create the content people crave

As I said in a recent post, the quality of content you provide will trump just about everything else in your outreach.  Boring content is boring content, whether it is delivered in an email, on a website, in the mail or on mobile.  It won’t work anywhere.

So what kind of content do people love?

Here is a quick guide from the Content Marketing Institute.  (If you have trouble viewing it, the original is here.)

Hat tip to Mark Rovner for sending this to me!

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