Mon, June 25 2012
Filed under: Fundraising essentials •
Chase Community Giving is back for a fifth season. Since the program’s inception, Chase Facebook fans have helped more than 500 nonprofits receive a share of over $20 million in Chase grants.
So how can your organization participate?
1. Make sure your supporters know about the contest – and if they are Chase customers, they can nominate your organization by July 9.
For the Fall 2012 Chase Community Giving program, Chase is calling for nonprofit nominations from customers and employees through July 9. Customers can make nominations at their local Chase branch or by visiting Chase.com/ChaseGiving. 501(c)3 Public Charities with annual operating expenses of less than $10 million are welcome to be nominated. (You can read the official rules here.)
2. Once your organization is nominated, make sure you accept the nomination by August 30 and you might win an equal share of $2.5 million.
This year, Chase has added an extra $2.5 million to the program budget to reward all eligible nonprofits who receive and confirm their nomination by August 30. Those nonprofits will automatically receive an equal share of that $2.5 million.
3. Once your nomination is approved, tell your network so they can vote in September for you to win a portion of $5 million in Chase grants.
The public voting period on Facebook will be September 6 - 19. The top 196 charities will share in $5 million in grants. Visit Facebook.com/chasecommunitygiving to learn more. Don’t forget to get your social media and communications plan in order now so you can rally the most support. (Visit Network for Good’s social media resource center on Fundraising123.org for tips and tools or join a discussion in our community.) You can also check out the Case Foundation’s site for social media basics.
What would your nonprofit do with a grant from Chase Community Giving?
*Full disclosure: Chase is a partner of Network for Good, my organization.
*Sometimes nonprofits wonder about how much energy to expend on contests. I think encouraging supporters to vote for you in contests makes sense if you have a sizeable, engaged community that enjoys taking action—and you have staff adept at social media. Consider your resources first so you’ll spend them wisely.