Sun, December 04 2011
Filed under: Fundraising essentials •
This week, Hope Consulting and GuideStar released the second part of the Money for Good research.
In their research, they have identified six common types of donor motivation:
What do all of these have in common? Two things: Emotion and impact.
If nothing else, remember this: Speak to the heart and show how you make a difference. You’ll appeal to just about everyone.