Fri, February 28 2014

How great content can help you raise more money

Caryn Stein's avatar

VP, Communications and Content, Network for Good

Filed under:   Marketing essentials •

Next week, we have a treat for nonprofit fundraisers and communicators alike. Taylor Corrado, Nonprofit Marketing Manager of HubSpot will join us for a free webinar to talk about the ins and outs of great content for nonprofits. As far as I’m concerned, HubSpot is one of the very best examples of a company who gets it right when it comes to publishing useful resources and delighting their audience. So, what does all of this content business have to do with you? Here are five ways content can help your fundraising efforts:

1. Great content helps you get found. Organizations who regularly post high-quality, relevant content have a better chance of ranking higher in search for keywords that supporters are using to find similar causes.

2. Great content gives your supporters something to talk about. If you want your fans to help you spread the word about your cause and the work you do, you’ll make it a lot easier on them if you’re providing information that is compelling and sharable.

3. Great content helps you illustrate impact. Remember all of those success stories you have tucked away in a file somewhere? Those great nuggets help you show donors exactly what their contribution will do. This helps you make the case for giving and allows you to put a human face on your cause.

4. Great content builds authority. Donors and partners want to know that you know your stuff. Writing pieces that demonstrate your experience and knowledge of your issue area will help you become even more credible. (Bonus: this also helps when reporters are looking for reliable sources for a story, which will help you get more attention.)

5. Great content reinforces trust.  Hand in hand with points 3 and 4 above, content helps you show who you are to your prospective donors. This type of transparency boosts trust, which can remove mental roadblocks to giving.

To learn how to make this happen for your organization, join next week’s webinar (details below). Once you’ve registered, share your burning questions about content in the comments. What types of content are you creating?

Free Webinar: How to Use Content to Boost Your Donations
Tuesday, March 4, 2014 | 1pm EST
Register Now.
(Can’t make it for the live session? Go ahead and register—we’ll send you the recording so you can review it at your convenience.)

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