GREAT branding: Bald Girls Do Lunch

• Fri, September 19 2008
• Filed under:

Suppose you’re creating an organization for women with alopecia areata — the autoimmune skin disease which stops the normal growth of hair on the scalp, brows, lashes and body.  You want to convey that you are about community, support and fun.  You want to make women with this condition feel empowered.  And you want them to be absolutely COMPELLED to join you.

Typical nonprofit approach?

Call it the Alopecia Areata Association.

A brilliant approach?

Call it Bald Girls Do Lunch.

Congratulations Bald Girls Do Lunch on amazing marketing.

PS Full disclosure: I learned about this group when they signed up for Network for Good fundraising services. I work at Network for Good.  When I saw their name, I just had to know who they are.  But this post isn’t about business, in fact they don’t know I blogged this:)  Yet.