Good habits and the groove of recurring giving

What if 10% of your donors gave every month?  That would be pretty amazing, right?

That’s what we find through Network for Good’s platform:

Are you getting those results?  If not, when you’re asking for support this week, consider asking donors to make their donation a recurring gift. 

More than 100 experiments have shown the power of habit.  Once consumers start purchasing a product, they are primed to stick with it.  Lots of competitor messaging may get their attention but it’s harder to budge their behavior.  Changing a habit takes huge effort.

Make giving a habit for your donors.  They will get in the groove - and stay there.

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