- Sun, March 06 2011
- Filed under: Marketing essentials
On Tuesday, Network for Good will be hosting the free webinar, Lisa Simpson for Nonprofits: What Science Can Teach You About Fundraising, Marketing and Making Social Change.
You might not be in a chemistry lab on a daily basis but scientific principles matter more than you might think – and as nonprofit marketers, fundraisers and social change makers you should take note. We’re not talking about knowing the ins and outs of the Hadron collider and how and why it accelerates particles. We’re talking about understanding the science of human behavior!
Join me, Alia McKee Scott and Mark Rovner as we introduce our new ebook that builds on the behavioral economics framework we examined in Homer Simpson for Non Profits: The Truth About How People Really Think and What It Means for Promoting Your Cause and expands it to include other applicable scientific frames of thought including cultural cognition and psychology that we believe are most relevant to the nonprofit space. Meet Homer Simpson’s daughter, Lisa, a science nerd with an artist’s soul and a passion to do good.
This webinar will cover:
*What influences the decisions people make and what effectively motivates us
*How our brains organize the onslaught of information they receive and what this tell us about consistency vs. creativity
*Why abstract concepts are difficult to grasp and what that means for marketers