Thu, May 19 2011

Email is still the leading social sharing tool

Katya Andresen's avatar

Author, Robin Hood Marketing

Read more by this author

Filed under:   Social Media •

According to eMarketer, AOL and Nielsen Online recently analyzed more than 10,000 social media messages to see how consumers share content online.

Good old fashioned email won (93% use it to share content), followed by social networks.

Interestingly, email was most heavily used to share content with family and colleagues while social networks were the leading way people share content with friends.  The article says in sharing online content with the general public, consumers prefer to use message boards (51%) or blogs (41%).

  • Comments