- Wed, July 18 2007
- Filed under: Marketing essentials
My esteemed colleague Mark Rovner has a great blog carnival this week on authenticity. In this era of withering scepticism about all things marketing, we’re best off being honest and flawed rather than slick and slimy.
Check it out, it’s worth the read. You can discover some new blogs in the process.
I think when you’re unsure of what to do, especially when it comes to talking to your audience, authenticity can help you out of the dark.
Wondering how often you should contact your supporters and by what means? Tell them you’re unsure, and ask them what they want. They’ll love it - no one else bothers.
Concerned that your story isn’t perfect? All the better, it’s human.
Worried people aren’t opening your mail or electronic newsletters? Label the next one, “did we bore you last time?” and ask your supporters what interests them.
Candor, directness and truth cut through the clutter.