Katya, that is such sage advice. Both nonprofit and for-profit companies often wall themselves off from anything that isn’t related to their primary business or mission, to their disadvantage.

When I worked for The Academy of Vocal Arts, we had a tiny space and no concession stand for patrons. Our mostly-senior patrons had to rush across the street to a convenience store during intermission if they wanted a snack—not good.

So we set up a relationship with a local coffee shop chain, Cosi,  to come and provide a little concession. We made no money from this, and I think they just broke even (they were motivated by giving back to the neighborhood).

Just this little change made a big difference in the patrons’ experience—it wasn’t fancy, but it filled a need, and they loved it.

I LOVE this story.  You are right; good “customer service”, even before the people are your customers, is the best way to go.  The jewelry shop didn’t have to do this for people.  But they did.  And I’ll bet they got quite a bit of extra business because of it.

Angela

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Wow! What a great way for that jewelery store to network. In such a digital world we forget about how important the face to face connections are.

Yes! The other day I went into a neighborhood cafe that had a sign up next to the cash register which said, “No ums, no “do you have…” or “can you make…” questions. Know what you want before you come up to the counter.”

I hope they were joking and not serious, but even so, the sign was certainly not welcoming and with so many cafes to choose from, this one won’t be on the top of my list in the future. Are we so busy that we can’t actually interact with each other any more?

I’ve heard situations like this being called “Strategic Cause Philanthropy” as opposed to Strategic Cause Marketing

Well this is very interesting indeed.Would love to read a little more of this. Great post. Thanks for the heads-up

Thanks for the great share, nice information acai berry
acai berry oprahJust this little change made a big difference in the patrons’ experience—it wasn’t fancy, but it filled a need, and they loved it.

Thanks for sharing, this is an interesting story.
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It doesnt matter if its a jewelry store or hot dog stand, we should all care just as you have said. If something happens to it, it could affect other establishments around.

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I LOVE this story.  You are right; good “customer service”, even before the people are your customers, is the best way to go.  The jewelry shop didn’t have to do this for people.  But they did.  And I’ll bet they got quite a bit of extra business because of it.
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that may be very risky.. thats more important think. whenever u open yor shop in the street or out the street, if u open your shop in the street. so that is such a risky for u…

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It’s all about care no matter what might be!
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I like your story….very interesting

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