- Mon, May 16 2011
- Filed under: Fundraising essentials
When we download something, we see a progress bar inching toward an outcome.
What is your cause’s progress bar? Which events, stories, or experiences can make a donor feel that she’s walking a road with you, toward a destination that is near? I’ve always wished I could give to a community cause online, know that Gail from the accounting department logged my donation, watch Jane add another family to their community outreach plan because of my support, and then see the difference I made in someone’s life.
People expect tangibility, so give it to them.