What to omit from your next appeal
- Sun, July 10 2011
- Filed under: Marketing essentials
Answer?
1. Abstractions
2. Intangibles
3. Anything that can’t be clearly visualized
What to put in?
1. People
2. Painterly details
3. Sensory descriptions
This will make your writing far more vivid and your appeals far more effective.
It’s easy to say no to a concept. It’s nearly impossible to ignore something so clear we can see it in our mind’s eye.
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Comments
These are the same items to include in an appeal for anything, not just non-profit fundraising. I like the short, sweet, and simple post. It’s true, it’s right, and it’s to the point. If only all writers, fundraisers, and salespeople understood how to take a concept and make it real.
Posted by Samantha Gluck on 07/11 at 10:12 PM