What Mal Warwick has to say about the downturn
- Tue, March 31 2009
- Filed under: Fundraising essentials
Mal talked about his new book today on Network for Good’s Nonprofit 911 call - you can listen HERE. We had over 3,000 people sign up to hear this today!
My favorite part?
Be careful how you talk about your financial woes right now as an organization. Don’t whine about how you are running out of money.
Tell donors all the steps you are taking to stretch your dollars and more effectively run your organization.
Brag about your efficiency.
Then show how all those things mean their gifts will result in more impact than ever.
Show how you’re a far better investment than all those other failing institutions out there!
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Comments
the books seems very interesting . I agree you your statements too. One of the most important things is not to whine about how you are running out of money. So true !