What Makes a Great Donation Page
- Tue, May 20 2008
- Filed under: Fundraising essentials
Donordigital has a fascinating new study you can access from their home page. It reveals the results of lots of testing of various donation pages. They learned:
· Size DOES Matter: Bigger donate buttons helped convert more donors
· Color Can Matter Too: Vividly colored donation buttons had varying levels of impact on donation page conversion
· Less Is More: Removing unnecessary fields from personal information forms significantly increased conversion
· Remind people (nicely) why they want to donate: Polite header copy yielded better conversion than a more forceful call-to-action
· Test, Test, Test: Donation page testing can help improve YOUR organization’s online revenue!
Check it out. It’s definitely worth a read if you’re raising money.