- Tue, May 20 2008
- Filed under: Fundraising essentials
Â· Size DOES Matter: Bigger donate buttons helped convert more donors
Â· Color Can Matter Too: Vividly colored donation buttons had varying levels of impact on donation page conversion
Â· Less Is More: Removing unnecessary fields from personal information forms significantly increased conversion
Â· Remind people (nicely) why they want to donate: Polite header copy yielded better conversion than a more forceful call-to-action
Â· Test, Test, Test: Donation page testing can help improve YOUR organization’s online revenue!
Check it out. It’s definitely worth a read if you’re raising money.