What does this have to do with marketing?

Not a whole lot.  But it’s amusing.  This is my cousin Justin’s band’s video.  Give me an excuse for having displayed it!  I pledge a free copy of Robin Hood Marketing to the first person who can connect this video to the topic of nonprofit marketing.  No astroturfing from pickle or hotdog companies, please.

UPDATE:  Wow, well done, readers!  You were SO inspired that I’m awarding two books—one for the first entry below by Cindi AND everyone else who replies by midnight tonight gets entered into a lottery for an additional book.  I’ll announce the winner tomorrow.

UPDATE #2: The lottery winner is Jennifer!

Posted by on 02/03 at 01:53 PM


The trackback URL for this entry is:


    Comments


    OK, now this is a bit of a stretch, but the video does have a non-profit marketing parallel! The video said “They coyly adapt to their environment.” Marketers of non-profits need to adapt to the environment and culture, to stay relevant. So, yeah, in that way non-profit marketers like us are like the pickles and hot dogs in the video (yeeesh ... did I really say that?).

    Seriously, though, hats off to Justin and his friends ... they are sooo creative!

    Posted by Cindi  on  02/03  at  10:47 PM

    Katya,

    The nonprofit marketing connection eludes me (it’s early in the am) but I adore the song!

    Best,
    Nancy

    Posted by Nancy Schwartz  on  02/04  at  06:34 AM

    Ok - here it goes:

    The video is an excellent example of how relatively basic techniques can be used to create content that is enjoyable to watch, and though not quite “viral,” will help spread Justin’s band’s brand. Video may seem as though it is out of reach for non-profits with limited budgets and resources, but as you said in an earlier post, scarcity is just a mentality.

    I’m sure at least one person on the non-profit board has a digital camera with video capabilities (or a cell phone!), and another person (or 10 people) probably has the Windows operating system, which comes with a free and easy to use video editing software application.

    Now, all you need is a simple story and/or message, some willing actors, and a little time. Put enough thought into it, and you too will be able to use video as an effective means of reaching further into your market, not to mention potentially getting more visibility in the search engines due to the new “universal” results.

    Posted by Casey  on  02/04  at  09:09 AM

    Cool video! I’ll take a stab at this…

    I think that this relates to many non-profits thinking that they can market to their audiences by using “stop frame animation”...in other words, we try to get our message across to our audienecs by giving them several independant images that are put together sequentially to try to represent who we are and what we do...as the video suggests, it can be done, but it takes a lot of effort and results in a message that is a little shaky sometimes.

    When we prepare our messages, we need to think about how we would communicate in front of a “live audience”. When you are live, you don’t have the opportunity to stop and adjust your messages to match up with the time that you have to allocate to them this week. If we don’t focus on our messaging consistently and make communication with our audience a priority, the result is like a “stop frame” video...pieced together through an incredible amount of effort, when a consistent steady focus would have presented a smoother flow to what we were trying to get across.

    In the end, our audience should be talking about the music...not the hot dogs… ;->

    Posted by  on  02/04  at  09:59 AM

    Here is the tie to non-profit marketing: sometimes you can get your relatives to spread your message for free if your YouTube video is funny enough.

    Posted by Jennifer Stapleton  on  02/04  at  10:29 AM

    It is also a good example of piggybacking on the popularity of YouTube…

    Bonus points?! ;->

    Posted by  on  02/04  at  11:20 AM

    The tie to non-profit marketing seems fairly clear.
    It doesn’t matter how many experts you bring in to tell people how good the service/product/organization is it is all the hidden hands/people that are actually making the organization work that tell the true story.
    If you show/tell people the results of all those hidden people’s actions you will encourage other people to buy into your mission/organization.

    Posted by  on  02/04  at  04:12 PM

    OK...who won the lottery? I’m used to not winning those things anyway… ;->

    Posted by  on  02/06  at  04:15 PM
    Page 1 of 1 pages

    Name:

    Email:

    Location:

    URL:

    Smileys

    Preview Comment:



    Remember my personal information

    Notify me of follow-up comments?

    Submit the word you see below:


    Next entry: What's your appeal -- fear, hope or love?

    Previous entry: A scarcity mentality leads to scarcity

    << Back to main